We specialize in strategic marketing and branding services tailored for small businesses and community-driven nonprofits seeking to elevate their presence.

A woman with long dark hair, wearing glasses, a black tank top, ripped jeans, and black boots, sits at a wooden table writing in a notebook with a camera and a hat on the table. Hanging plants in macramé holders decorate a screened porch with wooden railings, and trees are visible in the background.
Close-up of green fern leaves overlapping each other in a natural setting.

We are visual artists passionate about storytelling.

We thrive on celebrating the unique products, services, artwork, and visions born from passion and craftsmanship within our communities. Inspired by the lasting relationships we build with our clients-turned-friends, we honor the heart behind every project.

By blending strategic insight with a heart-centered, holistic approach, we empower our clients to create authentic, impactful narratives that resonate deeply and set their brands apart in today’s competitive landscape. For us, holistic means ensuring every decision is guided by both meaningful strategy and genuine connection.

HOUSE

RULES.

  • We won't ever let our work overshadow our humanity. We prioritize looking out for one another - our clients, vendors, partners, friends, and community members - and safeguarding what truly matters.

    We believe deeply in the power of empathy and understanding, recognizing that we're all navigating the human experience together. Embracing this mindset allows us to learn valuable insights from each other's journeys.

    We treat everyone with the same level of care and respect, accepting all religions, cultures, and genders as equal contributors to our collective experience.

    At Roots, we're not just building a business; we're nurturing a community where everyone is valued and belongs.

  • We understand the power of events and experiences that simply make you feel something special. We value the importance of opportunities that invite you to try new things, make connections, and step out of your comfort zone.

    In a world where possibilities can often seem limited, we strive to provide access to new experiences and unique opportunities that leave you inspired and wanting more– for yourself, your business, and your life. We aim to create experiences that leave a lasting impact and ignite passion and curiosity in every individual and business we collaborate with.

  • We are passionate about exploring different avenues and trying new things but believe in tying each project back to what moved you to create in the first place. Authenticity has always been a major value for us and we want the same for our clients.

    We wish to enrich our communities and the brands we work with by listening to their stories with open hearts and helping them share their story and passion with the world.

  • Community over competition. It's more than just a saying; it's a guiding philosophy that is a great part of our approach to business and life. For us, it means knowing that when one person thrives, we all benefit. It means celebrating each other's wins, lifting each other up, and recognizing that by supporting our neighbors, we strengthen our community as a whole. 

    We believe in the power of collaboration, but also that when you celebrate individuality, you can see just how each person truly brings something unique to the table. And when you make space for others to shine, the world is simply brighter. We believe in building a future where each individual and business can flourish, enriching their lives and the lives of those around them.

A young woman with long hair, wearing a plaid shirt, shorts, and a white cap, sitting on a fallen tree trunk in a forest during autumn.

MEET ALLISA BABOR / FOUNDER

Allisa founded Roots Creative Co. in 2016 in Brooksville, Florida. Over the years, she has worked with a range of inspiring people and collaborators across the country to bring various visions and brands to fruition.

Allisa is a creative with a lust for life itself. She has a passion for art, nature, food, and people. Beyond her work, she is a mixed-media artist and photographer and enjoys exploring new places, studying herbalism, trail riding, and spending time with her family, friends, and partner, Sabrina. Allisa draws inspiration from the great outdoors, kind hearts, and the beauty of everyday life.

A young man with a red beard and red hair smiling and leaning on a wooden bench outdoors with green bushes and vines in the background.

MEET BARRY MEINDL / GRAPHIC DESIGNER

Barry is the lead graphic designer for Roots Creative Co. Although Allisa and Barry have worked on projects together since 2019, in late 2023 they decided it was time to officially work together as a duo, blending their skills and allowing space to focus on their strengths and push forward as a team.

Barry is passionate about community, sports, and design. In his spare time, he enjoys visiting local spots (where he always knows the best seat in the house), catching up on all things sports, and spending his days off with family and friends. Barry is inspired by small-town communities like his own and the people that make them what they are.

In life, we sometimes meet people who tell us that our dreams are too big. We are not those people.

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