Join us for the inaugural Art & Ales – an immersive live art event benefitting the Hernando County Fine Arts Council.
Watch five talented artists go head-to-head in a 6-hour live painting challenge, each creating a unique work of art inspired by a selected Tidal beer. You’ll get to see their creative process in real time, from first sketch to final stroke — and help choose a winner!
– $500 Grand Prize (Judge’s Pick)
– $250 People’s Choice Award (You decide!)
Enjoy a full-sensory experience with beer flights designed to pair with each artist’s inspiration. VIP tickets include a curated flight, limited-edition merch, and other perks – with a portion of every ticket donated to support arts programming in Hernando County. (VIP tickets sale to go live soon.)
This is a free event, open to all!
Beyond the live painting competition, enjoy:
– Immersive activities
– Custom merch
– Food truck on site
– VIP bundles and more!
Interested on becoming a sponsor? Get in touch or view the sponsor levels.

Interested in sponsoring?
Get in touch with us.
About the beneficiary
Through advocacy, education, and community-driven programming, Hernando County Fine Arts Council works to make the arts accessible to all — from residents to visitors, from emerging creatives to seasoned professionals.
Your contribution as a VIP or a sponsor helps bring their mission to life.