Join us for the inaugural Art & Ales – an immersive live art event benefitting the Hernando County Fine Arts Council.

Watch five talented artists go head-to-head in a 6-hour live painting challenge, each creating a unique work of art inspired by a selected Tidal beer. You’ll get to see their creative process in real time, from first sketch to final stroke — and help choose a winner!

– $500 Grand Prize (Judge’s Pick)
– $250 People’s Choice Award (You decide!)

Enjoy a full-sensory experience with beer flights designed to pair with each artist’s inspiration. VIP tickets include a curated flight, limited-edition merch, and other perks – with a portion of every ticket donated to support arts programming in Hernando County. This is a free event, open to all!

VIP tickets can be purchased at this link!

Beyond the live painting competition, enjoy:

– Immersive activities
– Custom merch
– Food truck on site
– VIP bundles and more!

Interested in becoming a sponsor? Get in touch or view the sponsor levels.

ART&ALES is made
possible by our sponsors.

Interested in sponsoring?
Get in touch with us.

A portion of all event sponsorships and VIP ticket sales will be donated to the Hernando County Fine Arts Council. By sponsoring, you’re joining other local partners in supporting art programs and creative initiatives in our community, and helping us bring this event to life.

About the beneficiary

Through advocacy, education, and community-driven programming, Hernando County Fine Arts Council works to make the arts accessible to all — from residents to visitors, from emerging creatives to seasoned professionals.

Your contribution as a VIP or a sponsor helps bring their mission to life.